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Use your new brand to reinforce core values – First Lady to FDA

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The First Lady of Ghana, Mrs. Rebecca Akufo-Addo has charged the Food and Drugs Authority to focus its rebranding agenda towards safeguarding the ultimate interests of Ghanaians.

She disclosed this today April 16, 2019 at the unveiling ceremony of the re-branding of the Food and Drugs Authority in Accra.

According to the First Lady, this move by the FDA will upgade the corporate image and emotionally, visually entrench the personality of the new brand.

She said, it is also envisaged that the rebranding will help to revitalize the FDA brand and reposition the FDA, to appeal to a wider public and boost the understanding and acceptance of its role.

As Ghana’s Nutrition Champion, the First Lady held that issues relating to malnutrition, food hygiene and unwholesome products remain critical to the broader agenda of ensuring a healthy productive population.

This, she said is why the Food and Drugs Authority has proven to be one of the most powerful regulatory institutions in Ghana.

“Not too long ago, the herbal industry was not regulated. Anyone could produce and package products in any form and sell it anyhow they wanted. The story is different today. We all bear witness that, there is an appreciable level of certainty and regulation in the herbal medicinal and beverage industries.” She said.

Whiles congratulating the FDA on the great work and sterling contribution to national development over the years, Mrs. Akufo-Addo called on them to resist any practice that will oppose the spirit of the new corporate brand and forge an institution that will stand the test of time.

She called on all stakeholders and partners of the FDA, to embrace the opportunities that this new brand presents and be counted as true partners in the development of such a vital institution.